ALZ Longest Day

THD raises funds for The Longest Day

On June 21st, THD employees walked, biked and ran in order to raise money for the Alzheimer’s Association.

The sunrise to sundown fundraising event – known as The Longest Day – asks participants to push their physical limits as they raise funds to support Alzheimer’s care, support, and research. It is the second year that THD has fielded a team to participate in the event.

Teams are asked to keep at least one member active during daylight hours while they fundraise on behalf of the mission of Alzheimer’s Association. It is suggested that each participant raise a minimum of $100 an hour in motion.

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NEDMA Win

THD Wins 11 Creative Excellence Awards

At the 2013 NEDMA (New England Direct Marketing Association) Awards Ceremony on June 20th, THD was recognized with a total of 11 awards for Creative Excellence.

Awards were presented to THD across a multitude of categories including Direct Mail/Nonprofit, Integrated Media Campaign, Interactive Email, Interactive Banner Ads, Most Innovative Direct Mail Format, and even DM on a Shoestring.

“We're honored to be recognized for the work we do on behalf of our clients,” commented Ian Thompson, THD President. “One of the wonderful things about working with nonprofits is the level of teamwork that goes into fundraising – teamwork that allows us to create breakthrough campaigns.”

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Greater Boston Food Bank

The Greater Boston Food Bank Welcomes THD Volunteers

More than 30 THD volunteers traveled from its Lexington offices to the Greater Boston Food Bank (GBFB) on May 2nd, 2013 in order to help end hunger in our community.

They spent several hours helping to inspect, sort, and pack food and grocery products in the GBFB warehouse on South Bay Avenue in Boston. After a brief training session, volunteers worked on the assembly line loading boxes on conveyer belts, examining products to determine which were acceptable, and weighing boxes that were to be sent to local food pantries and soup kitchens.

In total, the volunteers helped sort more than 10,000 pounds of food. Each volunteer made more than 147 meals possible for the men, women, and children that the Greater Boston Food Bank serves.

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THD Wins 11 NEDMA Awards

On May 3, the New England Direct Marketing Association notified THD that they have won 11 NEDMA Awards for Creative Excellence. The awards recognize quality in direct response marketing in more than 50 categories including print, direct mail, broadcast, interactive, technique, integrated, and “DM on a shoestring.”

Each year the NEDMA awards celebrate the best in direct marketing, giving awards to innovative direct marketing creative that works.

Dozens of agencies throughout New England compete for awards, and hundreds of submissions are received annually by NEDMA. Direct marketing professionals from another part of the country judge submissions.

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