Eric Johnson joins THD as Vice President, Business Development
THD is pleased to announce that Eric Johnson has joined its leadership team as Vice President of Business Development.
Eric brings more than two decades of experience to his role at THD, including a 16-year engagement with Paradysz, where he led the sales function and was instrumental in securing relationships with major non-profit accounts such as the American Cancer Society, Salvation Army and American Diabetes Association.
More recently, Eric was the Vice President, Sales & Marketing with Strategic Fundraising and the Senior Vice President of ALC, a data and analytics provider for nonprofits, retail brands and financial institutions.
Going forward, Eric will spearhead new business development efforts for THD in partnership with the company’s leadership team.
Said Ian Thompson, CEO, “We’ve known and worked with Eric for many years, and have admired his track record of delivering new business and revenue to the organizations with which he has been associated.
“He has an outstanding reputation among his colleagues in the nonprofit marketplace, and we could not be more excited to have him spearhead growth for THD.”
Eric will be based in his hometown of Minneapolis, Minnesota, making frequent trips to Lexington, MA, where THD is located. He will also continue in his leadership role with the Direct Marketing Association (DMA) Annual Conferences in Washington and New York.
“THD offers a robust set of solutions that really matter to nonprofit organizations”, said Eric, “from integrated marketing to deep analytics to production management and top-notch creative. I’ve also been highly impressed by the agency’s work around Donor Advancement, as this unique approach brings together predictive modeling and personal outreach to deepen donor relationships and significantly increase donor revenue over time.”