Honored to Be Honored

On July 23rd, THD and many of our client partners were recognized for creative excellence at the 37th Annual NEDMA Awards in Boston including Best in Show for the Wounded Warrior Project’s “Tangible Giving” Package, aimed at encouraging donors to upgrade giving

Of the 20 awards received, work for seven different client organizations was recognized with Gold, Silver or Bronze distinctions including Operation Homefront, Wounded Warrior Project, Birthright Israel Foundation, Feeding America, Mercy Corps, Autism Speaks and Make-A-Wish. THD itself also won awards for blog copywriting and for a series of promotional space ads.

Wounded Warrior Project

“This was a record year for THD and our clients,” said Sherri Mayer, Senior Vice President of Creative Services.

“We love that the NEDMAs reward more than creative execution. Judging also takes into account the ability of campaigns to move our clients’ missions forward and more importantly, generate results – and that makes them even more meaningful.”

THD NEDMA Team

While the team at THD is thrilled to be recognized by NEDMA, our greatest sense of pride comes from the company we keep – our clients. To those organizations we say, “Thank You!” While data drives the work we do, our inspiration comes from you and your incredible missions.

The New England Direct Marketing Association is a professional resource center for all forms of direct marketing media and brings together the best and brightest across many different sectors.

For more information or to get in touch, click here.

Tax Reform and You. What Does It All Mean?

Eric Johnson
Eric Johnson
Vice President, Business Development

With President Trump unveiling his tax reform plan in recent days, we’re left wondering what it all might mean for donors and those that do the noble work of fundraising to help others.

In short, we don’t really know quite yet.

We do know that the once-feared reduction in the charitable tax deduction is not part of the President’s proposal. At least for now. And that’s a good thing.

Or is it?

The Trump plan holds the charitable deduction as-is, but looks to double the standard deduction. This change might actually reduce the number of Americans that need to itemize the charitable tax deduction.

If fewer Americans itemize the charitable tax deduction will they actually give less? Tim Delaney, president and CEO of the National Council of Nonprofits seems to think so and was quoted as saying, “Pronouncements of keeping the existing tax deduction for charitable giving create the impression that the status quo would remain, but proposals to double the standard deduction would effectively eliminate the tax incentive for millions of individuals and couples to give to support the work of charitable nonprofits in cities, towns, and rural areas across the country.”

The President’s statement was released on Wednesday, April 26th and has been described as “skeletal” and “a single page filled with bullet points.” In other words, there are plenty of holes and questions outstanding.

As the details of the President’s tax plan become clearer, so will the potential impact on your donors and their financial support. Until then, we recommend these articles for perspective and opinion:

New York Timeshttps://nyti.ms/2plNwHw

The NonProfit Timeshttp://www.thenonprofittimes.com/news-articles/initial-tax-proposal-leaves-charitable-deduction-alone/

Forbeshttps://www.forbes.com/sites/ashleaebeling/2017/04/26/trump-tax-reform-save-for-charities-is-illusory/#7094dfda7888

Beyond the obvious of keeping close tabs on potential changes, nonprofits must strive to be highly-relevant to their constituencies. This will help ensure that contributions won’t decline, even if the tax plan impacts the charitable deduction directly or indirectly.

While THD doesn’t have a crystal ball, we know using data, being nimble and responding swiftly ensures organizations continue to deliver on their missions when donors are faced with issues like tax reform.

To weigh in on this important topic click here.